Sunday, January 04, 2009

ROLLS-ROYCE CONTINUES EXPANSION IN GREATER CHINA

2003–2008 Rolls-Royce Phantom, photographed in...Image via WikipediaA new Rolls-Royce showroom was officially opened today in Shenzhen, Southern
China by Jenny Zheng, Rolls-Royce Motor Cars’ General Manager for Greater
China.

The new showroom, the seventh for Rolls-Royce in Greater China, is conveniently
located at the Tian An Cyber Park in the Central Futian District of Shenzhen, a
major commercial centre. It is managed by SCAS Investment Group Co. Ltd.

Speaking at the showroom grand opening, Zheng said, “Rolls-Royce is on course
to complete its expansion plan in Greater China. Only last month, we opened a
new showroom in Hangzhou and expect to open another in Ningbo within the next
few months.”

Other Rolls-Royce showrooms in Greater China are located at Beijing, Chengdu,
Guangzhou, Hong Kong and Shanghai.

At the opening, Zheng also unveiled the new Rolls-Royce Phantom Coupé, the
first time the two-door, four-seater grand tourer has been shown in Shenzhen.
The car is the most driver-oriented of the Rolls-Royce Phantom family,
combining meticulous design, craftsmanship and advanced engineering which has
led to more new buyers embracing the brand – nearly two-thirds of Coupé
customers worldwide have not owned a Rolls-Royce before.

Also attending the ceremony were key executives from SCAS Investment Group Co.
Ltd.

In 2008, Rolls-Royce has a four model line-up, Phantom, Phantom Extended
Wheelbase, Phantom Drophead Coupé and Phantom Coupé. Phantom remains the
best-selling super luxury car in the world and a new Rolls Royce model series,
RR4, will be launched in 2010.
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