Aston Martin opens new dealership in Lyon, France

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Aston Martin opened a new showroom within the Rhône-Alpes region of France, Lyon, bringing the total number of dealers in the country to four. The new dealership will be operated by Aston Martin’s long-standing sales partners in France Auto Performance, who have almost two decades of experience with the brand. Auto Performance Lyon will be their third Aston Martin dealership

France is one of Aston Martin’s key markets in Europe achieving continuous growth over the past years. In 2007 alone Aston Martin sales in France increased by 12 per cent.

Dr Ulrich Bez, Chief Executive of Aston Martin: “This new dealership in Lyon is an important step to further develop the French market. The ingredients for this are perfect: With Auto Performance we have an excellent partner and we are bringing exciting new models to the market this year: the V12 Vantage, the DBS Volante and our four-door Rapide.”

Alain Aziza, Auto Performance Managing Director: “This is the 3rd and final Auto Performance dealership to open after Paris and Lyon, thus extending nearly twenty years of exclusive collaboration with Aston Martin. We are proud to represent the brand in this superb city covering the Rhone-Alpes area of France.”

The new Aston Martin dealership, which is located in a chic suburb of Lyon and is comprised of 500m² of showroom and 300m² of workshop space, is stylishly designed with a strong emphasis on spacious modernity, high quality materials and attention to detail, with a personalised approach to sales and after-sales service combining tradition with state-of-the-art technology.

The dealership will showcase the complete Aston Martin range, including the V8 Vantage and V8 Vantage Roadster, DB9 Coupe and Volante, as well as the flagship model; the DBS. New additions to the range on display include the DBS Volante, and the V12 Vantage which has recently been launched to the media at Aston Martin’s Test Centre at the Nürburgring (Germany), followed by the glorious victory in its class in the Nürburgring 24hrs race last weekend.